TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the company revealed that it currently hosts in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development comes amid a surge in AI content, driven by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising channels on another major platform only show content made by AI. A significant portion of this output is considered “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own preferences,” said a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 million pieces of content are uploaded to the app each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Viewers will be capable of decrease or raise the volume of artificial media they see by opening the “manage topic” setting in the platform and selecting the AI content topic. Further subjects that currently be modified under the filter include politics, style, beauty, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to tag lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the service will henceforth attach an AI-generated watermark to content created with its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This action is aimed to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore introducing a $2 million awareness program for professionals and organizations to develop informative material about using AI responsibly. This project will assist educational bodies focused on teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over plans to cut jobs for a large number of safety staff in the UK. TikTok is expected to reduce hundreds of positions in its user protection division in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official explained that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”
